By downloading a specific version of the logo (screen version vs. print version) you immediately get the appropriate logo color for your use. The table provides an overview and the most common cases.
| Logo Usage Features |
For screens | For print |
|---|---|---|
| Color Mode of the downloaded files | RGB | CMYK |
| Recommended logo formats | SVG PNG | |
| Web and presentations (PowerPoint, Keynote) | ||
| Online documents (Google, Office365) | ||
| Business card, flyer, or brochure | ||
| Contracts and print documents |
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo
Do not separate the logo components
When placing the logo on colored backgrounds, choose the version that provides sufficient contrast. A light logo should sit on dark backgrounds, and a dark logo on light backgrounds. Avoid combinations where the logo blends into the background or loses clarity.
Background color: #d5dee2
Logo version: Logo for light background
Background color: #ffffff
Logo version: Logo for light background
Background color: #3b0053
Logo version: Logo for dark background
Background color: #671c8e
Logo version: Logo for dark background
Background color: #671c8e
Logo version: Logo for light background
Background color: #3b0053
Logo version: Logo for light background
Background color: #ff8200
Logo version: Logo for light background
Background color: #d5dee2
Logo version: Logo for dark background
Background color: #ffffff
Logo version: Logo for dark background
Background color: #ff8200
Logo version: Logo for dark background