These main colors create the basic visual character of the brand.
Color behaves differently across environments.
RGB (screen), CMYK (print), and video color spaces such as Rec.709 will never render orange in exactly the same numerical way.
Small deviations are expected.
What matters is not mathematical perfection, but perceptual consistency. The BTC Prague orange should always feel equally vibrant, clear, and strong — even if minor technical shifts occur between formats.
When working in video or motion (Rec.709 gamma 2.2), slight optical adjustments may be necessary to preserve the character of the orange.
Colors used in the application environment (UI – User Interface) and on the website.
Explore this color combination on color.review or coolors.co
Color modes (HEX, RGB, CMYK, Pantone, RAL, NCS, 3M) represent different color definition systems used in various media and technologies. The table below explains their usage for proper logo display on screens, in print, or physical materials.
Color Mode |
What is it? |
Usage |
|---|---|---|
| HEX | RGB Equivalent (hexadecimal) | WEBHTMLCSS |
| RGB | Color Space of Screens RGB | WEBHTMLCSS |
| CMYK |
Color Space for Printers CMYK |
PRINT |
| Pantone |
Direct Mixed Colors Pantone for printing | PRINT |
| RAL |
Color matching system RAL for physical objects | INDUSTRIAL |
| NCS |
Natural Color System NCS based on human perception | INDUSTRIALDESIGN |
| 3M |
Vinyl wrap system 3M for wraps and signage | SIGNAGE |